My favorite thing about the Kansas Association of Broadcast was the part explaining what a PSA really is supposed to be. They explain a PSA as "The goal of a PSA is simple: To get someone to take a specific action. It’s not to talk about the sponsoring organization. It’s to motivate the targeted audience to act..."(KAB). This statement makes the idea of making my own PSA simple and manageable. I also need to make sure my PSA is clear and has a specific message.

PSA Links

PSA 1)https://www.youtube.com/watch?v=tY-ZrWL6DAI

In this PSA they use a famous public figure, who could be convincing to a certain audience. It was simple and easy because it was one person. It also was serious because of Larry King.


PSA 2) https://www.youtube.com/watch?v=4N3MrrKUYgM

In this PSA the creators use adorable little children who are very convincing. The children are young and make adults or others want to help them because they are innocent children.

PSA3) https://www.youtube.com/watch?v=VHgNG2dv8ug

In this PSA it was a stereotypical announcement, but it served it's purpose and had a very clear message. I liked the voice over by the lady because she had a very clear voice.

Questions
1. What are the key points you will emphasis?

The key points I will emphasis are how important diabetic shoes are for patients.

2. What visuals and audio are appropriate

I want to use music that will go with words moving across the screen.

3. What type of PSA will you use?

I want to try the words moving across the screen PSA.

4. Outline of proposed structure?

I have no idea where to start I just need to write a script that will be words typed on the screen.

a) My goals for my Capstone Project are to be able to allow diabetic patients with easier access to fashionable shoes that are cheaper and serve the purpose of traditional diabetic shoes. I also will make a proposal for Nike to have a joint business connection. The proposal will specify  what roles of the Nike shoe are needed and what roles of the diabetic shoe is needed. I also plan to get it endorsed by a doctor and/or Nike as a company.

b) It is important because diabetic patients already deal with a lot of health issues, and don't need to deal with ugly shoes. Most patients don't wear their diabetic shoes even when they have been prescribed to the patient. If my proposal were to work it would allow greater access and fashion for the diabetic community. People should care because anyone around you could be diabetic. People could be embarrassed by their diabetic shoes, which could eventually lead to foot amputations.

c)These coals fit into my career because I want to be a nurse practitioner, and will be working with many patients who are diabetic. I also will work with other patients and I could recommended them to wear the diabetic shoes even if they aren't diabetic.

d) My project gives back to society because it is a new invention or idea that many people would love to have, so they don't have to wear the same old ugly pair of diabetic shoes. My project gives back to the diabetic community specifically, but anyone is welcome to wear the shoes. The shoes are idealistically doing more good than harm.